Make it yours.

The new identity for the Zurich Barcelona Marathon was built around a simple but powerful idea: the race belongs to each participant.

Not only as a sporting challenge, but as a personal way to experience the city.

The concept positions Barcelona as an active part of the experience, transforming the marathon into a journey through its most iconic landmarks.

By focusing on individual pace, style, and perspective, the identity shifts the narrative from competition to personal experience — reinforced by a redesigned route that connects runners with the city in a more meaningful way.