Create a new identity for the Red Bull Cycling team, aiming to capture the brand’s strength and distinctive character.

In this personal project, I explored how I imagine Red Bull’s entry into cycling: a bold, creative, and highly recognizable presence, driven by the brand’s unique charisma.

The project includes the design of the team kit, as well as vehicles, merchandising, the brand’s own product, and potential audiovisual pieces to support the concept.